ABOUT

How we helped a global network and communications provider to join the human race.

Who: Colt was founded in 1992 by Jim Hynes with funds provided by Fidelity Investments as City Of London Telecommunications. Today it provides world-class network and communications services to information-intensive businesses across Europe, Asia and North America.

Why: Colt was undergoing an internal transformation to ensure its technology leadership was matched with an absolute focus on customer service. Following a successful pitch, Rooster Punk were tasked with developing a pan-EMEA advertising campaign that would help Colt connect emotionally with its core B2B customer base.

What: Rooster Punk developed a humanizing campaign called 'Risks are for the weekend'. We wanted to let all Colt customers know that whatever they had planned for their weekend, Colt had them covered at work. The campaign ran across key press, outdoor and online sites across the UK, Germany, France, Spain and Benelux. Assets included a range of advertising executed across multiple formats as well as online banners, video content, a web site and internal communications.


Testimonial:

"At a time when we need to communicate our absolute focus on customer experience, Rooster Punk helped turn our message from a tech-focused one to a human-focused one. The agency helped us uncover some really impactful and meaningful truths around what technology means to the people making business-critical decisions that can mean their company moving forward or getting left behind. Rooster Punk translated these insights into a comprehensive multilingual campaign that spoke to business in a human way. We were very happy with the campaign and saw great results – I would happily work with them again."

Laura Perrott, Head of Brand, Colt