About me
20+ years experience in creative and media agencies as a brand-builder and communications strategist in categories encompassing Infant Nutrition, Finance, Carbonated and non-carbonated Beverages, Personal Care, Luxury Beauty Care, Homecare, Telecommunications, etc. With depth and breadth of experiences across all offline and digital channels, including retail and social content marketing and search media. Well-traveled with deep regional experiences, having been expatriated three (3) times in key ASEAN markets: Indonesia, Singapore and Vietnam. Indonesia-based with a distinctly global perspective on marketing communications across the entire Asia Pacific region.
Expertise includes brand management, 360 communications planning (i.e., ATL, public relations, digital, etc.), market research, media planning, P&L management, core client partnering/consulting (with senior clients from VP up to CEO levels) training and communication innovation (including PR, Relationship Marketing, Interactive, Sales Promotion, Events and POS). Currently serving as Client Services Director (Head of Account Management) of Publicis Indonesia. Prior to working in Jakarta, I was a part-time lecturer at Ateneo de Manila University teaching Marketing.
Skills
Account Management, Advertising, Analysis, B2B, Brand / Logo Design, Branding, Business Analysis, Business Management, Campaign Planning, Client Services, Communications, Digital Marketing, Event Management, Experiential Marketing, Internal Communications, Licensing, Make-up Application, Marketing, Media Planning, Mobile Marketing, Negotiation, Point of Sale, Presentation, Problem Solving, Production, Public Relations, Public Speaking, Quality Control, Research & Development, Rights Management, Search Marketing, SEM, SEO, Social Media, Staff Training, Strategy Planning, Supplier Management, Teaching / Lecturing, Team Management, Visual Layout
Sector Experience
Advertising, Banking, Brand Management, Communications, Consulting Services, Design, Event Organisers / Management, Fashion, FMCG, Food & Beverages, Hotels & Resorts, Household Care, Lighting, Marketing, New Media, Operations, Pensions & Insurance, Personal Care, Point of Sale, Production, Research & Development, Social Network / Community, Telecoms, Utilities