ABOUT

THE BRIEF
"We’re the biggest craft brewery that no-one's ever heard of. Can you help give our brand the same icon status as our beers?"

THE OPPORTUNITY
Since working with the brewery to create the brand in 2015, Vocation has seen incredible growth. Producing some of the most popular beer in retail, old favourites such as Life & Death and new staples like Hop, Skip and Juice stand out firmly in the minds of consumers. With growth has come confidence and now, with a resurgence in on-trade, the was an opportunity to not only be known for their benchmark beer, but as the brand on every beer lover's lips.

THE SOLUTION
Was two-fold. To unite all Vocation beers with a stronger architecture and bold visual beacon of quality that would be recognisable everywhere from can to keg. And harness the determination, hard graft and passion of their people to tell Vocation’s story to the world.