ABOUT

THE OPPORTUNITY
With a quarter of 25 – 34-year old Americans identifying as vegetarian or vegan and the global plant protein market set to explode, SPAM would be silly not to want a piece of the proverbial plant-based pie. Ready for 1st April 2019, we brought to life a vegan vision of SPAM’s iconic product – because if you can’t meat ‘em, join ‘em.