ABOUT
THE BRIEF
"We want to implode food-to-go from the inside out with a brave new brand consumers won’t want to live without. Can you help?"
THE OPPORTUNITY
The food-to-go space is anything but appetising, dominated by own label products that all look, sound and offer the same. But with their fearless attitude, bags of expertise and tasty plans for NPD, Urban Eat were well equipped to change that.
We saw the opportunity to lift convenience food out of its rut and add a burst of adventure to a boring category with a confident, future-proofed brand. One that would win loyal fans and set the business up for the next five years.
THE SOLUTION
Be an enthusiastic source of foodie knowledge. Serving buckets of inspiration with a flavourful, eclectic design style and attitudinal voice that stops the hungry in their tracks.
Back to Urban Eat – Taking A Stand Against Bland project
Robyn Saul
Senior designer, Like Minds
United Kingdom
Rexx DeMarzio
Owner | Graphic Designer | Illustrator, Foxface Design
United States
Toby Willsmer
Freelance Artist and Digital Illustrator
New Zealand
Xavier Segers
Graphic designer / Illustrator, The Last Dodo
United Kingdom