ABOUT

THE BRIEF
We have an iconic brand but need some clarity. Can you fine-tune our identity to help us scale faster across markets, without compromising the creativity and individuality we’re known for?

THE OPPORTUNITY
In the last 33 years Brooklyn Brewery has grown exponentially – in size, value, global reach, you name it. But this growth has caused complexity, and over time the brand has become cluttered and confused. We saw the opportunity to strengthen this global icon with a consistent, futureproofed design system that would deliver a more impactful brand experience.