ABOUT

THE BRIEF
We’re number one in the world of cannabis edibles. Now we want to bring the benefits of Breez to everyone. Can you help?

THE OPPORTUNITY
At the mercy of constant regulation changes in the US, Breez had been forced to make rushed, ad-hoc decisions, making the brand confusing and hard to shop.

To clear things up, they needed a bold, unified design – but to truly earn their place as a mainstream icon, we had to go further than just the visual. It was time to unlock the category for consumers of all levels and position Breez as an essential ritual in their daily routine.