Rob is Chief Creative Officer of McCann UK & Co-President, McCann London. After reading Politics at Edinburgh, and completing the copywriting and art direction course at Watford, Rob moved to Amsterdam to work for start up agency John Doe as a writer. After three years in Amsterdam, and having created the popular Sammy Says series and helped MTV Benelux to be voted most creative region worldwide.
Rob moved to Mother London in 2006 where he teamed up with Lolly Thomson. After creating award-winning work across the full range of Mother's clients and the 7th funniest ad of all time (Campaign Magazine) the pair moved to Wieden and Kennedy London as Creative Directors in 2010. Then, winning Cyber Lions for their work on Nokia, and launching the global Nestea campaign, Rob and Lolly left Wiedens to join Linus Karlsson at McCann London. They joined as Executive Creative Directors and less than a year later, they were promoted to head up the agency as Co-Presidents and Chief Creative Officers. Rob has three children and a unicorn.