Rickie Marsden Senior Copywriter


NSPCC children-support service Childline shows that everyone is different, and therefore no-one is "normal".

The campaign comes after the charity found that cases of children struggling with body image, sexuality, gender identity and mental health soared during the coronavirus lockdown in the UK.

In the stop-motion animated film, created by The Gate, a creature dresses up as a schoolboy but struggles to make friends because he is constantly worried about his real body showing through the uniform. When it becomes clear that a fellow student is suffering from the same problem, in a sign of solidarity the protagonist strips off his façade to show his true self. Much to his surprise, everyone else follows suit, revealing themselves to be a variety of colourful and quirky figures underneath their "normal" clothes.

The endline is: "No matter how you feel inside, you’re not alone."

The work was created by John Osborne, Rickie Marsden and Sam Whatley, and directed by Catherine Prowse through Rowdy and Blink.


Cannes Lions - Gold
Cannes Lions - Silver
Clios - Silver
D&AD Award - Graphite Pencil
D&AD Award - In-book
D&AD Award - Nomination
D&AD Award - Yellow Pencil/White pencil


  • ChildlineClient
  • Adeena GrubbPuppet Builder
  • BeggarsMusic Production Company
  • Blink & RowdyProduction Company
  • Catherine ProwseDirector
  • Clapham Road StudiosOther
  • ConcordMusic Production Company
  • Feiyang YinArt Department Runners
  • Gary TurnbullSound Engineer
  • George WarrenDirector of Photography and Colour Grader
  • Ieuan LewisRig Removal
  • Jake WheelerMusic Supervisor
  • Joe EckworthBTS
  • Josef ByrneBlink Producer
  • Kit AltinStrategy Lead
  • Lucas PeonChief Creative Officer
  • Molly ButcherBookings Manager
  • RadioheadSound Company
  • Ross FrameProject Manager
  • Ross FrameProject Manager
  • Sam DempseyAccount director
  • Sam WhatleyCreatives
  • Stella ChapmanArt Department Runners
  • Susie InnesAgency producer
  • Susie InnesAgency producer
  • Susie InnesAgency producer
  • Tim AllenAnimators
  • Tobias FouracreAnimators
  • Warner ChappellMusic Production Company
  • * Biff New MediaDigital Agency
  • * BlinkinkAgency
  • * OMD UKMedia Agency
  • * Rickie MarsdenSenior Copywriter
  • * John OsborneSenior Creative
  • * Cannes Lions Winners 2021Awards Body
  • * Tom Fisher2D Animator and Compositor
  • * Daisy GarsideProducer
studiopro:Rickie was verified as a studiopro on 26th May 2020 Project featured: on 10th November 2020 Contributor:

Rickie Marsden has been a Contributor since 29th August 2019.

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Nobody Is Normal - Childline