Rickie Marsden ECD

ABOUT

NRMA came to 3rdspace to help Australians get behind the wheel of something better.
They’d just finished rolling out a nationwide EV charger network and needed a campaign to match the scale of the ambition.

We designed a campaign in accordance with the SBS Media Sustainability Challenge: a competition that challenges agencies and brands to normalise sustainable behaviour and highlight better environmental practices for Australian consumers.

Shot over three days in country NSW, the production took a sustainability-first approach from start to finish. We used EVs to transport cast and crew, solar-powered batteries on set, vegetarian catering, remote casting, and recycled wardrobe. Everyone doubled up on roles, meaning even the runners found themselves in front of the camera.

AdGreen measured the production’s carbon footprint at 1.98 tCO₂e, roughly 75 per cent lower than the industry average for a comparable shoot.
The campaign rolled out nationally across TV, digital and social, showcasing a practical, everyday vision of electric driving, and proving that creativity and sustainability can co‑exist in high‑impact brand work.

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