ABOUT

Revenant was approached by Oakley and Kamp Grizzly (the agency) with the original Max Fearlight TV commercials from 1993, seeking a revitalization of the iconic world and character for the modern era. To signify a new chapter for the company, the addition of a daughter to the narrative was introduced.
Through a collaborative effort, we meticulously conceptualized the character details, defining their personalities and key traits that would resonate with Oakley's brand identity. The objective was to launch a compelling campaign leading up to the 2028 Olympic Games in Los Angeles.
To captivate the audience's attention, our proposal included the creation of two teaser trailers designed to be intense, gripping, and immersive, propelling viewers seamlessly into the fictional world we aimed to bring to life.