Renata Florio Global Group Creative Director

ABOUT

How does it feel not being able to read and write? Most of us are lucky enough not to know. So we created a situation where all the internet-litterate-cool-well-informed people had to experience how it feels to be illiterate.
The first illiterate captcha of the internet helped raise awareness to a problem that affects America much more than we think it does.

AWARDS

Cannes Lions

First illiterate captcha

Comments

Project tags
SHARE