Renata Florio
Global Group Creative Director
ABOUT
For the first time in the history of the brand it was possible to demonstrate the efficacy of the product in a way that went beyond showing the picture of teeth and food. It was also the first time the brand made an interactive print ad.
When you flipped the page of the magazine, a piece of food popped out, showing that there's much more between teeth that we can see. There were ads with broccoli, meat and chicken.
AWARDS
Cannes Lions
MADEIT CREDITS
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Cepacol - Sanofi AventisClient
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Renata FlorioWriter and Creative Director
Back to Dental Floss project
Nadia
Lead designer
Spain