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Redweb has launched a brand new website for luxury escorted holiday provider Insight Vacations.The Bournemouth-based digital agency launched the brand new website following an intricate design and build project.

As the website is used by customers and travel agents, Redweb was tasked with ensuring it met the needs of two very distinct audiences. This key requirement called for a solution that delivered an experience that reflects the brand, but that also delivers commercial results.

Beginning with building in the tools for both implicit and explicit personalisation on Sitecore, Redweb moved on to develop innovative solutions to engage with users. A new ‘Inspire Me’ search function enables users to discover trips based on ‘personality’ interests, while the ‘Community Live’ social hub allows for real-time sharing of activities from tours.

As a result of the improved user journeys and experience, Insight Vacations has seen a 33% increase in online bookings YOY on their new site, helping them meet their objective of an overall 20% increase in consumer direct bookings.