Rafael Pitanguy VP Creative

ABOUT

Wendy's, the No. 2 fast-food burger chain in America, recognized a unique opportunity. Their primary competitor, McDonald's, was plagued by a well-documented and culturally acknowledged issue: perpetually broken ice cream machines.
McDonald’s, has three times as many locations and the most downloaded food app in the world, making them more convenient than Wendy’s could ever be.
We deployed custom “Frosty Fix” trucks to areas with broken ice cream machines in Chicago, the headquarters of McDonald’s, to offer free Frosty treats to customers experiencing the disappointment in real time.

MADEIT CREDITS

  • The Wendy's CompanyClient
  • Adam LaineAssociate Director, Experience Design
  • Alli PierceChief Creative Officer
  • Ben ConaghanCreative Director
  • Ben GraceCreative Director
  • Brian BockelmanCreative Director
  • Claire MendezAccount Supervisor
  • Conor ClarkeGroup Creative Director
  • Emily HanlonConnections Supervisor
  • Erica GreenClient Services Director
  • Gabe JohnsonExperience Design Director
  • Hannah WeissbeckSupervisor, ME&I - Data & Analytics
  • Hilary GolubskiClient Services Director
  • Jennifer McDonaldChief Client Officer
  • Jeremy ClineAssociate Director, ME&I - Data & Analytics
  • Jess WigginsConnections Supervisor
  • John GodseyChief Creative Officer
  • Kelli ShannonSenior Producer
  • Kelly GartenmayerClient Managing Director
  • Lindsay RadkoskiChief Marketing Officer
  • Margaret ReedAccount Supervisor
  • * Rafael PitanguyVP Creative
  • * Debbi VandevenExperience Design Director
  • * D&AD
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Wendy's Frosty Fix

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