Rafael Pitanguy VP Creative

ABOUT

Facebook still remains the most used social platform. In fact, 85% of TikTok users also use Facebook, which offers Wendy’s a massive audience of fast food eaters.
Objective: reach these younger users without alienating our current slightly older users.
Creative Idea: mimic the endearing qualities and quirks of older users' posts to reach younger users.
Wendy’s posts ditched brand best practices and contained the endearing and quirky qualities that younger users are used to seeing from older friends and family, allowing Wendy’s to reach both audiences seamlessly.

MADEIT CREDITS

  • The Wendy's CompanyClient
  • Adam LaineAssociate Director, Experience Design
  • Adam ScherzerSenior Account Manager
  • Alli PierceChief Creative Officer
  • Ally FriendAccount Manager
  • Bret SmithStrategy Managing Director
  • Carl LoredoGlobal Chief Marketing Officer
  • Colin BelmontAssociate Client Services Director
  • Conor ClarkeCreative Director
  • Eamon ConwayGroup Creative Director
  • Emily FriedmanCopywriter
  • Emily HanlonConnections Supervisor
  • Frank VamosGlobal Brand Strategy Director
  • Hannah CruiseCopywriter
  • Hannah WeissbeckSupervisor, ME&I - Data & Analytics
  • Hayden GriffinSenior Copywriter
  • Hilary GolubskiAssociate Client Services Director
  • Jennifer McDonaldChief Client Officer
  • Jeremy ClineAssociate Director, ME&I - Data & Analytics
  • Jess WigginsConnections Supervisor
  • Jimmy BennettBrand Global Marketing Vice President
  • John GodseyChief Creative Officer
  • Kelly GartenmayerClient Managing Director
  • Lauren MortonSocial Media Manager
  • Lindsay RadkoskiChief Marketing Officer
  • Matt KeckCreative Director
  • McKay HathawayExecutive Creative Director
  • Morgan WalkerArt Director
  • Ryan BarkhuizenGroup Creative Director
  • Samantha SchusterAssociate Connections Director, Social
  • Sara RyanArt Director
  • * Rafael PitanguyVP Creative
  • * Debbi VandevenGlobal Chief Creative Officer
  • * Kristin TormeySocial Media Manager
  • * D&AD
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Influencer:

Rafael Pitanguy was recognised as an Industry Influencer on 15th March 2016

 Annual 2016 JudgeAdvertising: Print Annual 2016 JudgeCreative Leader of the Year Annual 2017 JudgeProduction Pro member:

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 Contributor:

Rafael Pitanguy has been a Contributor since 15th March 2016.

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