Rafael Pitanguy
VP Creative
ABOUT
In Brazil, digital billboards technology isn’t available in all of the cities, that’s why we couldn’t amplify the execution of our idea in national scale.
When a rescue team opens the “Emergency Route” app and goes out, it immediately sends a message to the digital billboards that are 1 km ahead, asking drivers to leave the left lane free in advance. Data goes from mobile to OOH. We use a traditional media in a non-traditional way.
MADEIT CREDITS
-
JC DecauxClient
-
Anderson RochaAgency Production Team -
André FinhanaAnimation -
Denon OliveiraCreatives -
Felipe PavaniCreative Director -
Kleyton MourãoCreative Director -
Murilo DantasEdition -
Nicole GodoyAgency Production Team -
Thais GordonAgency Production Team -
Y&R Sao PauloCreative Vice President -
Rafael PitanguyVP Creative -
Beto RogoskiCreative Director -
Camila NaitoAgency Production Team -
Flávio Cherem GuimarãesCreatives -
Cannes Lions Winners 2018
Influencer:
Annual 2016 JudgeAdvertising: Print
Annual 2016 JudgeCreative Leader of the Year
Annual 2017 JudgeProduction
Pro member:
Contributor:
Invite
x3
Rafael Pitanguy was recognised as an Industry Influencer on 15th March 2016
Pro accounts have added benefits for Creativepool members. To get your Pro account go here.
Rafael Pitanguy has been a Contributor since 15th March 2016.
