Rafael Pitanguy
VP Creative
ABOUT
Friedreich & I is a poignant, imaginative story that highlights Friedreich's ataxia, a rare neurodegenerative disease that progressively limits mobility and causes severe complications.
The film follows a young girl who meets "Friedreich", a furry imaginary friend. As she grows, he stays, subtly mirroring the disease’s devastating effects.
Blending fantasy and reality, the film depicts the invisible struggles of rare illnesses, revealing Friedreich as a lifelong condition. With stunning visuals and sensitive storytelling, Friedreich & I raises awareness and sparks meaningful conversations.
MADEIT CREDITS
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BiogenClient
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Ana Flor BohrerProject Manager -

Bas KorstenChief Creative Officer EMEA -

Bruno Vieira BrixelAudio Producer -

Cristina CalabuigArt Director -

Cristina CrespoAccount Director -

Cristina PascualArt Director -

Diego ZorrillaSound Designer -

Eduardo DomínguezCreative Director -

Eduardo KarasDirector of Music -

Fabi LugliProject Manager -

Filipe LopesAudio Producer -

Filipe ResendeDirector of Music -

Flavia MedeirosProject Manager -

Leonardo RinconHead of Art -

Levi Mynssen de MelloSound Designer -

Luis LemesArt Director -

Manuel OjedoVideo Editor -

Mariana AldrigueProject Manager -

Marino PardoDirector of Photography -

Mayte PouAccount Director -

Nessa MafraAudio Executive Producer -

Nicolás SierraArt Director -

Pablo ArrebaFilm Director -

Rodrigo VicenteChief Creative Officer -

Tai ShimizuProject Manager -

Triana SanchezCopywriter -

Rafael PitanguyVP Creative -

Ana Sofía Chávez CalleCopywriter -

Debbi VandevenGlobal Chief Creative Officer -

Natxo DíazGlobal Head of Craft -

D&AD -

Jaime MandelbaumChief Creative Officer EMEA -

Meritxell RuizCreative Director
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