Rafael Pitanguy VP Creative

ABOUT

Friedreich & I is a poignant, imaginative story that highlights Friedreich's ataxia, a rare neurodegenerative disease that progressively limits mobility and causes severe complications.
The film follows a young girl who meets "Friedreich", a furry imaginary friend. As she grows, he stays, subtly mirroring the disease’s devastating effects.
Blending fantasy and reality, the film depicts the invisible struggles of rare illnesses, revealing Friedreich as a lifelong condition. With stunning visuals and sensitive storytelling, Friedreich & I raises awareness and sparks meaningful conversations.

MADEIT CREDITS

  • BiogenClient
  • Ana Flor BohrerProject Manager
  • Bas KorstenChief Creative Officer EMEA
  • Bruno Vieira BrixelAudio Producer
  • Cristina CalabuigArt Director
  • Cristina CrespoAccount Director
  • Cristina PascualArt Director
  • Diego ZorrillaSound Designer
  • Eduardo DomínguezCreative Director
  • Eduardo KarasDirector of Music
  • Fabi LugliProject Manager
  • Filipe LopesAudio Producer
  • Filipe ResendeDirector of Music
  • Flavia MedeirosProject Manager
  • Leonardo RinconHead of Art
  • Levi Mynssen de MelloSound Designer
  • Luis LemesArt Director
  • Manuel OjedoVideo Editor
  • Mariana AldrigueProject Manager
  • Marino PardoDirector of Photography
  • Mayte PouAccount Director
  • Nessa MafraAudio Executive Producer
  • Nicolás SierraArt Director
  • Pablo ArrebaFilm Director
  • Rodrigo VicenteChief Creative Officer
  • Tai ShimizuProject Manager
  • Triana SanchezCopywriter
  • * Rafael PitanguyVP Creative
  • * Ana Sofía Chávez CalleCopywriter
  • * Debbi VandevenGlobal Chief Creative Officer
  • * Natxo DíazGlobal Head of Craft
  • * D&AD
  • * Jaime MandelbaumChief Creative Officer EMEA
  • * Meritxell RuizCreative Director
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Influencer:

Rafael Pitanguy was recognised as an Industry Influencer on 15th March 2016

 Annual 2016 JudgeAdvertising: Print Annual 2016 JudgeCreative Leader of the Year Annual 2017 JudgeProduction Pro member:

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 Contributor:

Rafael Pitanguy has been a Contributor since 15th March 2016.

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Friedreich & I

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