Radley Yeldar London

ABOUT

The GREAT campaign was launched in 2011 to boost tourism ahead of the Olympics. It was showing promise but struggling to reach its full potential.

We transformed the campaign into a brand that became the UK’s no.1 promotional tool, generated over £1.4bn in foreign investment, and won us the 2016 DBA Effectiveness Grand Prix.

Date created: August 2016 2016-08-01T00:00:00+0100
Date published: 26 November 2020 2020-11-26T16:01:03+0000

MADEIT CREDITS

Project featured: on 2nd December 2020 Contributor:

Radley Yeldar has been a Contributor since 26th September 2016.

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The GREAT Britain Campain

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