Radley Yeldar
London
ABOUT
The GREAT campaign was launched in 2011 to boost tourism ahead of the Olympics. It was showing promise but struggling to reach its full potential.
We transformed the campaign into a brand that became the UK’s no.1 promotional tool, generated over £1.4bn in foreign investment, and won us the 2016 DBA Effectiveness Grand Prix.
MADEIT CREDITS
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UKTI LondonClient
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Radley Yeldar -
Joseph CramerGraphic Designer / Creative Artworker