We’re living in a time where the way we buy things is changing.
Apple Pay, Bitcoin, PayPal, Contactless.
These things are rapidly replacing cash. The intangible is replacing the real.
With these new forms of payment come new risks.
People worry about this – hacked accounts, stolen credit cards, identity theft.
But they don’t worry about their data. Just like money, data has value.
But too often people don’t realise that until it’s too late. Isn’t it time that changed?
We helped data security giant, Kaspersky, prove to the world that data has value.
How? By turning data into currency. The Data Dollar.
We created a global currency symbol from binary 0s and 1s.
Then we set up a pop-up store in Shoreditch, at the heart of the UK tech industry.
The difference – you don’t pay with money, you pay with data.
Here's what happened...