Radley Yeldar London

ABOUT

Christmas is a time for giving, so we decided to focus on a UK-based charity that do a lot of work within the local area, Shelter.

Shelter’s Christmas campaign this year is focusing on the shocking fact that this winter, 120,000 children in the UK will be homeless.

So, we decided to help Shelter make a difference.
It’s a simple message, so we’ve taken a simple design approach this year with a classic 2-in-1 visual – a snowflake composed of little child icons. Printed in silver on white, at first glance it’s a pretty Christmas card; on closer look, it’s a relevant, emotive message about thousands of children this winter.

Among the creative we have a short film, a images of our window display, social media banners and a printed postcard

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