ABOUT

The GREAT Britain campaign is the Government’s most ambitious international marketing campaign ever, which launched in 2012 to stimulate jobs and growth. The campaign showcases the very best of what Britain has to offer in order to encourage the world to visit, study and do business with the UK.

The brand is also an increasingly valuable asset to the UK. A recent independent assessment by external valuation experts Brand Finance showed that the GREAT brand has a current value of £217m (up 37% on last year), with the potential, within five years, to be worth £2.1bn and be ranked within the UK’s top 50 brands.

DBA 2016 winner, a Gold award in the Public Sector category and the prestigious Grand Prix award