ABOUT

I created a luxurious and light-hearted brand style for the retail launch of the eponymous jewelery collection of Annoushka Ducas, founder of Links of London. I had nine weeks to write all press releases, extensive SEO friendly web copy including product descriptions and editorial material. The press release culminated in extensive coverage including The Times, Sunday Times, Financial Times, The Independent, Harpers Bazaar and more.

Annoushka Ducas, MBE, had this to say about it:
"For the launch of the Annoushka brand, we needed copy for the press packs and the website which communicated the ideas and philosophies behind the brand, and which really told the stories of each individual design. We had used other copywriters but we hadn’t really found what we were looking for. After talking it through with her, it was clear Rachel really understood what we were trying to communicate. She was instantly able to produce copy with the right tone and style for the brand, really encapsulating everything we wanted to say about the collections. She was a pleasure to work with. When it came to the website, we had some particularly tight copy deadlines, but everything always came in on time. I am delighted with her work."