ABOUT

The Brief

We were tasked with working across 15 ranges of clothing for Barbour's Autumn/Winter 17 seasonal campaign. The requirement was to output over 350 pieces of content of various size and length for platforms including Instagram, Facebook, Youtube, B2B and In-store. This Hero piece was designed to encapsulate the ‘Barbour Way of Life’ across five of the key collections.

The Solution

We began by establishing the key brand motivations and target audiences. Once we had a direction, we built storyboards and mood films that showed how we visualised the various aspects of ‘The Barbour Way of Life’ coming together in this brand piece. We scouted and sourced locations across the North of England and Scotland, including Bamburgh Beach in Northumberland, blocking off some of the busiest parts of Edinburgh for a day and filming on a boat around the Farne Islands.

The ambitious nature of the productions meant that extremely complex scheduling and logistics were required. We had a stills and film team working simultaneously across multiple locations and models. This brand piece sat amongst a huge range of digital and consumer content which was used to help expand the campaigns reach across markets both at home and abroad.