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Jaguar Land Rover are no stranger to corporate responsibility, having been previously named ‘Responsible Business of the Year’ in 2013 by Business In The Community, the business outreach charity that promotes responsible business practices.

As a key sustainability partner for JLR, RBH was tasked with providing materials to support their participation in the Big Boardroom Agenda, a BITC programme which asks businesses to consider what changes they’ll need to make today to support operation in 2050, sustaining a projected population of 9 billion.

To support their participation in the event we produced a video outlining their sustainability roadmap, and exploring their commitment to providing mobility for an ever-increasing population.

To showcase the video in a way that would resonate with the participants of the Big Boardroom Agenda, the video was presented in a unique TV in a Card format. With an embedded video playback device, TV in a Card brings multimedia content together into a folio sized package that can be handed out like any other printed brochure, but plays video content when opened.

To provide extra visual impact, RBH designed a cool, clean and contemporary shell for the TV in a Card device, evoking cutting edge business culture. These special A5 packages were distributed throughout Jaguar Land Rover, as well as being mailed directly to other members of Business In The Community.

Each unique package wowed boardrooms and stimulated some real conversation, while elegantly conveying JLR’s commitment to future-proofing their business.