ABOUT

Working with an iconic car brand is always a thrill, so winning the brief to launch the new MG3 supermini was a Summer 2013 project to relish.

The MG3 is designed for a younger audience - people looking for a fun, economical, fully-specced car at an affordable price. It’s also perfect for drivers who love to add a touch of their own personality, as the MG3 comes with a series of eye-catching graphic accessory packs.

With the concept of personal style at its root, RBH created the GO P3RSONAL campaign to support the promotional roll-out of the new car to its dealership network.

“We’ve put fun, bright, happy-go lucky and engaging creative into the heart of this campaign. It was a great project to work on,” says Mike Kalin, RBH Creative Director.

RBH produced the full car launch marketing collateral pack; including POS, showroom posters, press adverts, dealership brochures and a range of other sales and promotional support materials.

In early November MG3 super mini was aired on national TV advertising for the first time.

At 90 years old, the MG brand is still assembled at the legendary Longbridge plant in the Midlands – a region recognised the world over for world class automotive engineering and manufacturing excellence. Now owned by the SAIC Motor Corporation, a Fortune 500 company, MG is part of the world’s eighth largest automotive manufacturer.