Passion, communication and the ability to keep things fresh lie at the heart of every committed relationship. And after a magical 10 years with Freya Lingerie, we thought it was only right to take the next step and launch their gorgeous new bridal collection.
Deco Darling offers the perfect partnership of support and elegance. Freya’s superior shape and comfort are combined with floral embroidery and a soft ivory finish in a collection that makes any bride look and feel amazing right through her biggest day.
Our integrated campaign features a captivating long copy press ad detailing Freya’s vow to look after you from wedding day to wedding night; as well as online advertising on key sites and homepage takeover on key sites such as You and Your Wedding - with the chance to win the complete Deco Darling collection.
Mid-campaign reports suggest our digital skin is outperforming average response rates, so we’re delighted to be helping so many brides-to-be find their perfect wedding look.