ABOUT

When Certsure LLP, the UK's leading electrical trade membership organisation, tasked RBH to produce a launch campaign for the new electrical regulations (Amendment 3), they had very definite objectives for the sale of their updated publications.

Our response was to bring an increased level of sales focus to the entire campaign which included B2B advertising, direct mail, a range of online formats, e-mail banners, exhibition graphics, catalogues, point-of-sale and literature. Selling publications, certificates and on and offline training courses, the campaign has broken all records exceeding the 2014 target by 400% and is continuing to grow, contributing towards one of the best business results in recent years.