ABOUT

Arthurs, the new name for Peugeot in Wrexham, are a long established, family-owned car dealership with showrooms in Oswestry and Newtown. Peugeot approached Nigel Williams, Managing Director, to see if he would be interested in expanding into the Wrexham area with a dealership. Nigel was increasingly impressed with the improved design and quality of the vehicle range and took them up on their offer.

Naturally, Arthurs of Wrexham used the Dealer Marketing Service at RBH to launch the new dealership into the area. Our creative team produced a set of bespoke creative concepts that use the look and feel of Peugeot’s dealer communications, adapted to promote Arthurs of Wrexham’s exciting new offering.

We managed the production of the campaign that featured a direct mail piece, radio sponsorship, online digital materials, including a homepage takeover of their local newspaper website, and a prospecting banner, along with support for the dealership launch events.

This dealer launch material and suite of collateral is now available on an ongoing basis for other new dealers joining the network.