ABOUT

In the UK, the county of Warwickshire is famous for few things other than the great William Shakespeare.

But, in the world of micro-breweries, it’s Warwickshire’s Church End Brewery that has a growing reputation amongst those in know about speciality beer.

Cult following
Famed for their one-off and limited edition brews, the founders of Church End are more than a little madly passionate about making concoctions with distinctive taste differences. Their many weird and wonderful ales have earned the brewery a growing cult fan following.

Brewt – a recently launched 8% ABV pale ale – is one example of Church End beer-making genius. However, it’s not just in the beer-making itself that Church End loves to exert its creative muscle - the brewery also relishes the limelight when it comes to inventive advertising, promotions and photography.

That’s where we come in. A shared love of creativity has seen RBH and Church End create plenty of eye-catching, award-snatching work for new ales. We’re both happy to go the extra mile in producing the kind of stunning results that get work featured in top advertising websites such as Leurzers Archive.

Dramatic proposition
For this particular campaign the aim was to dramatise the core attributes of the Brewt pale ale, bringing to life the strong pale ale proposition with a series of posters showing perfectly sculpted, alabaster-white body builders posing with a pint.

RBH says: “We worked hard on creating a really simple idea but what it shows is that clever and innovative use of photography can really take a concept to the next level.”