ABOUT

The Barbour brand is the epitome of a thoroughly British fashion brand adored by fans the world over. And so it’s hardly surprising that RBH just loves working with the marketing teams up at Barbour HQ, Newcastle.

With a brief to create inspiring and innovative online adverts and doubling site traffic to Barbour's website during a 6 week period, RBH set to work devising exciting advertising content in innovative formats to run across The Telegraph, FT, The Vice Network and the A&NY Network.

Cinematic, Cascade and Re-targeting
The Barbour AW13 campaign used Cinemagram style ads – a technique which allows the designer to make visually engaging imagery by animating small areas of the photograph image to give it a ‘moving’ effect. The visual impact is compelling and provides the advertising campaign with a truly premium, luxe fashion feel.

The advertising was rolled out in a variety of standard, rich media, tablet & mobile formats including: The Telegraph’s Cascade format; Billboard; Synchronised banners, Page Skin and re-targeting banners.

Objectives met?
And did we meet our objectives including site traffic doubling? Well that is a big smiley YES.