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To support the UK launch of Wacoal’s new premium positioning, we created ‘A World of Your Own’ digital and print campaign to showcase the SS15 collections, promoting Wacoal as the must-have lingerie brand for the refined, independent woman.

The new line offers the same fabulous fit, quality and comfort synonymous with the Wacoal brand, but offers a more premium fabrication and fashionable look with European flair.

We secured digital takeovers on Hello, Red and The Telegraph, and supporting press activity in key women’s consumer glossy titles including Elle, Hello Fashion, Marie Claire, Stylist and Sunday Times Style, to achieve maximum impact during the February/March campaign period. The aim is to increase brand awareness, drive sales and capture data – utilising a competition element with items from the SS15 collections as prizes.

The campaign is targeted at the Wacoal woman, who is graceful, self-assured and comfortable in her own skin. The beautiful range offers a combination of indulgence and glamour which shines through in the creative. Putting on luxury underwear creates an air of extravagance and mystery, offering the chance to escape the everyday and open up ‘A World of Your Own’.