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London. 7th July 2016. Multi-award-winning creative agency 23red has launched a new innovative consulting division, Consult23, to help new and existing clients develop evidence based strategies that will lead to individual, social and organisational change. This move is to address the increasing number of clients seeking this expertise from 23red.

Working across a range of sectors, Consult23 will examine the fundamentals of purpose, product, positioning through the lens of the customer using ‘Platform’ a collection of proprietary tools, with the key driver being the agency’s mission to change behaviour for the better. It will sit alongside 23red’s specialist content division, Content23, giving clients a fully rounded, 360 offering to meet the changing nature of their businesses.

The new division brings together a collective of consultants with experience spanning a range of sectors and disciplines and will be spearheaded by 23red’s CEO Jane Asscher and its Head of Strategy, Jo Arden. Already Consult23 has developed a revenue diversification strategy for an NGO, redesigned the organisational structure for a publically funded body and authored three new consumer behaviour change strategies.

23red’s CEO, Jane Asscher, said: “For many years we have been working with clients that have the clear ambition to shift behaviour but lack the necessary tools to effect change. We took the decision to create this new division to reflect and manage the increasing number of clients asking for this service. Before we get to the consumer end of things, we frequently need to look at the behaviour of the business itself. In doing that we can understand where there are opportunities or barriers that may impact the consumer experience further down the line.”

Jo Arden, Head of Strategy, said: “As boundaries begin to fade between different types of agencies, tech companies and management consultants it can be confusing to discern how they fit together. Consult23 helps clients develop integrated strategies that underpin change. Everything we do is focussed on that change and stems from the question ‘what do we want people to do’. It’s not complicated, in fact it’s about making things simpler and that is our focus.”

23red works across multiple sectors and clients include: Atkins Nutritionals International, Bluewater, Thames Water, Health & Safety Executive, Network Rail, NHS Blood and Transplant, Public Health England: Change4Life and Smokefree, Equalities and Human Rights Commission and Save The Rhino International.

All of 23red’s work is underpinned by its Do.Feel.Think philosophy which is focused on new strategies to inspire action and long term change for the better. They have been responsible for the development of a number of innovative behaviour change campaigns for the public sector on topics as wide ranging as health, vocational training, environment, financial education, volunteering and the digital divide.