Independent creative advertising agency, Leagas Delaney, and financial services client, Investec CIB (Corporate and Investment Banking), today launch a new film featuring rugby star, Owen Farrell.

The film – stirred by Investec’s longstanding relationship with Farrell – promotes the spirit of winning, a shared value and attitude between Farrell and Investec.

The film features Farrell, alone on a dark training ground lit only by spotlights. He looks up to see impossibly high and narrow posts disappearing into the sky. He sprints towards the ball, before the film cuts to the resounding kick. The ‘Winners Play a Different Game’ film interprets that innate drive to raise the bar and push yourself to be truly extraordinary in your field.

It’s shot in black and white and at night, with dramatic lighting to highlight the beautiful simplicity of a nighttime training session. It’s filmed in Harpenden, Owen’s local training ground, on the same pitch he learned to play rugby on, to portray his grit and determination to succeed.

Tim Delaney at Leagas Delaney said “We really wanted to convey the shared passions of both Investec and Owen Farrell in this film. Investec go above and beyond for their clients, pushing themselves and constantly raising the bar to achieve results – just like Owen does with his team.”

Jacqueline Marcomini, Head of Marketing and Communications at Investec said: “We are delighted to launch this campaign with the great work Leagas have created in partnership with us.  Using an exceptional sportsman such as Owen Farrell, who shares many of our brand values, helps position us as leaders within the financial services industry, helping portray the lengths to which we will go for our clients at Investec.”