Media planning and buying agency, Arena Media, has been appointed by TravelRepublic to handle its media account, as well as by London Business School, following a four-way competitive pitch.
Working across a range of media channels Arena Media has been appointed by TravelRepublic to help the brand launch its biggest campaign to date and support its ‘Last Click’ proposition.
Elliott Pritchard, Chief Marketing Officer at TravelRepublic, said: “TravelRepublic is a rapidly growing brand and we’re looking forward to working with Arena Media to drive our growth in our next stage.”
Henry Daglish, Managing Director at Arena Media, added: “We’re delighted to be part of TravelRepublic’s expansion as we are committed to being an agent of change for growth. We understand the challenges involved in generating cut-through in such a competitive marketplace and look forward to embarking on the journey together.”
Arena Media will be working alongside creative agency Antidote and will begin to work with TravelRepublic with immediate effect.
Meanwhile, Arena Media has been appointed by London Business School to help optimise the marketing performance of the school across print media and digital channels, with a focus on the ‘transformational experiences’ on offer via the programmes that London Business School offers.
Tony Joyce, Associate Dean, Marketing and Communications, London Business School said: “Arena Media delivered a very strong and engaging pitch that challenged the way we looked at media planning and buying. Their strategic thinking and great team work is what made them stand out in a very competitive pitch process. We are very excited about working in partnership with Arena Media to showcase London Business School as a global leader in business education.”
Catherine Schrier, Managing Partner at Arena Media added: “After a rigorous pitch process, we are absolutely delighted to have been appointed as partners with London Business School. We are excited about working with the school as part of our agents of change for growth proposition, with data and content at the heart of our recommendations.”
Arena Media will begin to work with London Business School from June onwards.