The UK’s largest group of dedicated ophthalmic (eye) hospitals has appointed Arena Media to handle its multi-million pound media planning and buying account following a competitive pitch.

 

Briefed with all on and off line channels Arena Media will handle all media planning and buying for the health brand in the UK with a focus on digital.

 

Henry Daglish MD at Arena Media, said: “Optegra is a brand that’s poised for growth in the UK and internationally, making it a perfect fit with our ‘agents of change for growth’ philosophy. Our brief is very much performance-focussed and we’re looking forward to getting started.”

 

Baba Awopetu, Strategy and Marketing Director at Optegra, added: “We are delighted to be in a partnership with Arena Media to drive growth in what is a highly dynamic and exciting sector.”

 

Having won Merck Consumer Healthcare in 2014 (which encompasses Seven Seas, Haliborange and Multibionta among others), the Optegra win marks a significant addition to Arena Media’s health portfolio.

 

Optegra has 24 eye hospitals across Europe and China. In the UK the brand has hospitals in several key cities including London, Birmingham and Manchester, as well as a number of outreach eye clinics.