Publicis Brasil São Paulo

ABOUT

What if you could watch the UEFA Champions League finals, without your girlfriend, at a great party hosted by Heineken? The Premium beer brand and official sponsor of the competition offered this possibility to some men, allowing them to offer a spa to their girlfriends during the weekend so that they could watch the big finals at Allianz Park, in São Paulo, at an exclusive event of the brand. But the story had an unexpected result, which became the motto of Heineken’s new campaign, created by Publicis Brasil.

MADEIT CREDITS

Annual 2017 WinnerThe ClichéAdvertising: TV Annual 2017 WinnerThe ClichéAdvertising: Digital Annual 2017 WinnerThe ClichéWave Annual 2017 ShortlistThe ClichéExperiential Project featured: on 6th March 2024

The Cliché

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