Publicis Brasil
São Paulo
ABOUT
What if you could watch the UEFA Champions League finals, without your girlfriend, at a great party hosted by Heineken? The Premium beer brand and official sponsor of the competition offered this possibility to some men, allowing them to offer a spa to their girlfriends during the weekend so that they could watch the big finals at Allianz Park, in São Paulo, at an exclusive event of the brand. But the story had an unexpected result, which became the motto of Heineken’s new campaign, created by Publicis Brasil.
MADEIT CREDITS
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HeinekenClient
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Hugo RodriguesCreative Director -
Pedro LazeraCopywriter -
Cicero SouzaArt Director -
Mariana AlbuquerqueCopywriter -
Publicis BrasilAdvertising Agency
Annual 2017 WinnerThe ClichéAdvertising: TV
Annual 2017 WinnerThe ClichéAdvertising: Digital
Annual 2017 WinnerThe ClichéWave
Annual 2017 ShortlistThe ClichéExperiential
Project featured: on 6th March 2024