Publicis Brasil
São Paulo
ABOUT
Passatempo is one of Brazil's most beloved cookies, celebrated for its prints that combine fun and learning. However, the games were not fully inclusive, leaving out children who are hearing impaired. To address this, we created a Passatempo Special Edition featuring prints that teach Brazilian Sign Language. For the first time, these biscuits have become a meaningful tool for inclusion.
Back to Inclusion Cookies project
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan
Marwan Chahine
Senior Creative Director, Saatchi & Saatchi
United Arab Emirates