ABOUT

Mums are busy. And their interest in product marketing is, well let’s say, limited. So instead of having every P&G brand push sales messages in mum’s direction, we decided to create something that would actually make her life simpler. That something was Supersavvyme.

Challenge
Supersavvyme connects P&G’s portfolio of household brands with millions of mums. But how could we make sure this content platform offered mums something of real value? How could we drive mums’ engagement with P&G products?

Solution
We recognised value in the site wasn’t in telling mums about P&G products, but in demonstrating how P&G brands solve problems in mums’ lives. Every day the site delivers ‘little wins’: clever ideas, expert advice, user-generated tips, product advice, coupons and sampling. The result is a genuine value exchange where everyone wins.

The reason why Supersavvyme works so well is personalisation. The platform generates a massive volume of data which we translate into real insights and accurate segmentation. This allows us to optimise every interaction and boost conversion.


Being so relevant, so often drives growth and means we are ranked so high in natural search. It gives P&G brands a friendly, non-pushy context where they are seem as genuinely useful.

Results
Supersavvyme, together with its local market iterations is P&G’s largest global site.

It’s their #1 trial generator worldwide.

Here in the UK, it’s the third largest mums network.

Supersavvyme makes brands more valuable to people and people more valuable to brands.