ABOUT

We work with some of the most famous brands in the country. But we’ve never created one ourselves.
PIP is a charity that supports adults with learning disabilities to achieve their potential. They asked us to help them, to raise money, to raise awareness and to raise the self-esteem of their students by teaching them life skills. So we gave them Fruitful.

An idea and brand that would give PIP students the experience they needed, handling cash, interacting with people and taking responsibility. By making and selling fruit juice

John Lewis already sponsored PIP, helping them with fund-raising and publicity so Fruitful was launched to the press in the rooftop garden at John Lewis Oxford Street. And since the launch the students have all been learning pro-kitchen experience and maintaining the Fruitful garden, where they are growing fruits, veggies and herbs for the juices.

So basically the stall has kick-started a whole new programme at PIP to help students to develop.