Proximity London London

ABOUT

The "Hope Locker" touchscreen tells swimmers how long they have been in the pool and then works out the number of people to have died from drinking tainted water in that time – before asking if the customer would like their £1 deposit back or to donate it. Proximity and MediaMonks collaborated to create the lockers, which were trialed in Richmond, London, at the end of 2015.The campaign was created by John Treacy and Rob Kavanagh.

AWARDS

Brand Republic Digital Award - Winner
Caples DM Award
Creative Circle Award - Silver
DMA Award Shortlist
Do Different Awards

MADEIT CREDITS

  • WaterAidClient
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