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VML has rebranded its channel activation team to connections to reflect the department’s role as experts in connecting brands to consumers in a contemporary and relevant way. VML’s retail team will become a connections channel, joining the already established paid media, search, social media and PR channels. This bold yet practical shift aligns with the tremendous momentum VML is experiencing. VML’s connections practice will be led by Amy Worley (pictured), who will move from executive director to Chief Connections Officer, a title that appropriately reflects her contributions to how


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