Nicolas Postiglioni Creative & Strategic Consultant

ABOUT

Shell is carrying out explorations in the Arctic. To clean up it’s image, they signed a millionaire agreement with LEGO.

Our goal: ask people to sign to ask lego to end it´s contract with shell.

#STOP PLAYING WITH THE ARCTIC
Digital campaign, thousands of social interactions and outdoor experiences. Over 1 millon signatures broke the agreement in only 3 months. This was the largest share in the whole Greenpeace history for a non political campaign.

AWARDS

FIAP
The ECHOs

MADEIT CREDITS

  • GreenpeaceClient

#StopPlaying with the arctic

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