STIK unveiled a new artwork entitled We Are Together on London’s 783 square metre Piccadilly Lights, the largest screen in Europe, as part of Young Westminster Foundation’s (YWF)’s flagship campaign to support young people during coronavirus.
The central message of ‘We Are Together’ was displayed against the backdrop of Piccadilly Lights, both a neighbourhood hangout and iconic global landmark.
STIK’s figures rotated around the famous curved screen portraying young people living in the heart of London, holding hands as a beacon of hope and connectedness with the rest of the world.
There is a hidden need in Westminster, with one in three young people growing up in poverty in the borough and thousands of young people there have no access to the internet: missing out on education, youth services and staying in touch with family and friends. The campaign aimed to raise much needed funds to help young people get online, stay connected and access support during the coronavirus crisis.
The Piccadilly Lights is owned by Landsec and operated by Ocean Outdoor who donated the space to the charity.
The campaign was planned and executed by out of home specialist Posterscope and Liveposter.
Out of home provides a great canvas for exceptional creativity and continues to play an important role in our communities despite the challenges brought about by coronavirus.