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Premium French beer brand 1664 has launched a new global platform, ‘Unquestionably Good Taste’, with a campaign fronted by actor Robert Pattinson that explores the idea that while most people believe they have good taste, few agree on what it actually means.
In the UK, Posterscope and dentsu OOH delivered a striking OOH campaign across the country using high-impact formats including D6s and large format digital (LFD) sites in high footfall environments in key cities, alongside standout large-format banner placements in London and Edinburgh.
The out-of-home activity forms part of a wider integrated campaign spanning TV, digital, social and in-store, ensuring consistent reach and impact across channels.
Media owners: JCDecaux, Ocean Outdoor, BlowUp and Maximus
Back to 1664: Unquestionably Good Taste project
Creativepool
United Kingdom
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom