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Specialist insurer Hiscox has unveiled the next phase of its brand campaign, produced in partnership with Uncommon Creative Studio, with media by Total Media, and OOH media and special builds by Posterscope and Ocean.

The nationwide campaign features humorous and innovative out of home and special builds. With even more catastrophic executions including data leaks, coding errors and awkward mistakes, the creative continues to spotlight the risks and challenges SME businesses face daily, with the campaign line ‘The story of your business, underwritten by Hiscox’.

One special build (a billboard wrapped in a giant ripped envelope, revealing supposedly confidential information) dramatises the threat posed by data leaks. The campaign also features an incorrectly coded digital screen, a poster seemingly written by a small child, an upside-down billboard and a smashed digital out-of-home screen.

The new disastrous OOH executions will be live throughout the UK in April and May.

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