ABOUT

With the e-sport market still growing at breakneck speed, we wanted to build on the previous year's successful Wembley Cup campaign. We brought together 10 of the UK’s leading FIFA loving Youtubers with a combined audience of nearly 40 million and set them against each other on two teams. Working as Creative Lead on the project we crafted 8 episodes as the teams battled it out to win real FIFA legends, with fans helping to build the final squad via social media. The experience culminated with a live final at Wembley with a crowd of over 20,000 which was simultaneously broadcast live on Youtube to an audience of 3.2 million fans. Overall the campaign received over 50 million views and EE became No.1 in preference for next-generation 4G users.