ABOUT

‘Adore you’ aims to reimagine how fabrics for menswear is approached, using more stereotypically feminine colours, fabrics and imagery, such as florals and fruits. The inspiration for this collection is Harry Styles, who is unapologetically flamboyant and pushes the boundaries of gender in fashion. Named after his hit song Adore You, with colours and styling taken from his music videos. This collection is intended for the high-end fashion market with a maximalist style, combining bright, busy patterns on luxurious fabrics such as velvet and silk.