ABOUT

In 2025, I joined Daruma US as a Senior Graphic Designer for a focused two-month period, supporting the team during an important stage of the platform’s launch and helping establish a stronger, more consistent brand identity. Daruma US is a US-focused social sweepstakes casino offering 700+ free-to-play slots and table games from established game providers.

My work covered multiple areas of the brand, including the redesigned website, launch and promotional banners, email newsletters, branded avatars, campaign assets, mascot development, seasonal character variations, Christmas campaigns, and themed website experiences such as the custom 404 page. A key part of the role was making sure all these different touchpoints felt like they belonged to the same Daruma universe.

Alongside the design work, I helped define and maintain visual consistency through clearer brand guidelines and reusable creative principles. I also introduced AI-assisted workflows into the production process, using AI as part of concept development, ideation, character exploration, and asset creation to speed up production while keeping the final creative direction controlled and consistent with the brand.