ABOUT

PARKER WILLIAMS CREATES THE LAUNCH DESIGN FOR TESCO FINEST CHOCOLATE BARS

10.10.2013: Tesco finest*, has relaunched this week in the biggest investment in the brand since it began 15 years ago.

With the relaunch, Tesco is committing to lead the premium food market on quality and taste, demonstrating the importance customers now place on provenance, ingredients, freshness and seasonality.

Parker Williams created the design for Tesco finest* chocolate bars.

A new range of chocolate bars, made by chocolatiers with over 60 years experience, form part of the new look finest* brand for Tesco. The products range from Swiss white chocolate with vanilla seeds to Peruvian dark chocolate with subtle berry notes. Each pack, designed by Parker Williams, is individually crafted to reflect the artisan qualities of the products.

A collection of different artists have created illustrations that capture the character, origin or unique flavours associated with each type of chocolate.

Tamara Williams, creative planner at Parker Williams explains: "Eclectic typography helps to express the care and consideration taken with each recipe whilst embossing on the labels and foil blocking on the finest* brand marque demonstrate the real attention to detail.

“They are wonderfully collectable!" The artisan qualities are further enhanced with a matt texture finish across the range. Once opened, the story-telling around each recipe continues with tasting notes that explain what makes each chocolate type special.”